Protecting Margins and Putting Customers First

Fruit & Vege
Casula NSW
2 min read

King Ananas: Protecting Margins and Putting Customers First

For the past six years, King Ananas has been committed to delivering high-quality fruit and vegetables at affordable prices.

For Director and Owner Helal, keeping costs down isn’t just about profit — it’s about staying true to the business promise of offering quality produce at low prices. But rising transaction fees were getting in the way.

The Challenge

Before switching to APS, King Ananas was frustrated with high transaction fees and poor service from their previous provider.

“We were sick and tired of paying high transaction fees. We strive on giving high-quality produce at low cost — paying those fees was standing in our way.”

Beyond the costs, the lack of reliable support made the decision to move even easier.

“The service we were receiving from our last provider was so poor that I didn’t even hesitate to change.”

Why APS?

The opportunity came after Stephanie reached out with a clear and compelling offer. The combination of a zero-cost payment structure and the ability to offer additional value to customers stood out.

“Stephanie gave us an offer we couldn’t refuse.”

With APS, King Ananas could:

  • Reduce absorbed transaction fees
  • Earn reward points through everyday business activity
  • Offer customers additional value through the rewards platform

It aligned perfectly with their customer-first philosophy.

The Results

Since partnering with APS, the biggest difference has been the level of service.

“The biggest benefit since partnering with APS is the customer service. If there is a problem, it’s sorted right away.”

Payments are now faster and more reliable, and support is immediate when needed.

Day-to-Day Impact

Operationally, transactions are smoother and quicker.

“Since joining APS, transactions have been quicker and I have peace of mind that if an issue were to arise, it would be sorted whether we were there or not.”

For a busy fruit and vegetable business, that peace of mind is invaluable.

What Helal Would Tell Other Businesses

When asked what advice he would give to other business owners considering APS, Helal’s answer is simple:

“No brainer.”

For King Ananas, APS has removed unnecessary costs, improved service reliability, and reinforced their ability to focus on what matters most — quality and value for their customers.

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