Posts in category: Business Advice

Electronic Funds Transfer at Point of Sale (EFTPOS) systems have revolutionized the way businesses process transactions. However, for many merchants, the cost of using EFTPOS can quickly add up, cutting into profit margins. Understanding how to manage and reduce these fees effectively can help businesses increase profitability while still offering convenient payment options to customers. 

Understanding EFTPOS Merchant Fees 

EFTPOS merchant fees are the charges that businesses incur for processing card transactions. These fees are typically composed of: 

• Merchant Service Fees (MSF): A percentage of each transaction, charged by the acquiring bank. These fees vary based on the card type, industry, and transaction volume. 

• Interchange Fees: Set by card networks (Visa, Mastercard, etc.), these fees compensate issuing banks for processing transactions. Interchange fees are usually non-negotiable and vary depending on factors such as card type and transaction method. 

• Scheme Fees: Fees imposed by card networks to facilitate transactions. These fees are usually passed on by the payment provider to the merchant and can fluctuate based on transaction volume and the specific agreement with the card network. 

• Terminal Rental Fees: Monthly costs for leasing an EFTPOS terminal. Some providers may charge additional fees for maintenance and upgrades. 

• Other Miscellaneous Charges: These may include chargeback fees, statement fees, and batch processing fees, which can add up over time if not carefully monitored. 

By understanding these components, businesses can identify opportunities to reduce costs and maximize profitability. 

Strategies to Reduce EFTPOS Merchant Fees 

1. Negotiate Better Rates with Your Provider 

Many businesses accept the default rates given by their payment providers without questioning them. However, banks and payment processors are often open to negotiation, especially for businesses with high transaction volumes. Consider the following: 

• Ask for a lower Merchant Service Fee (MSF) based on your transaction volume. A higher volume of transactions gives you more leverage to negotiate better rates. 

• Negotiate a fixed rate for EFTPOS transactions rather than a percentage-based fee, especially if your business has a high average transaction value. 

• Request discounts on terminal rental fees, especially if you process a high number of transactions or agree to a long-term contract with the provider. 

• Inquire about bulk transaction discounts that may be available for businesses processing a large number of transactions. 

2. Switch to a Competitive Payment Provider 

Not all EFTPOS providers charge the same fees. Comparing different payment processors can help you find a more cost-effective solution. When evaluating providers, consider: 

• Transaction fees and hidden costs. Ensure you understand all costs involved, including flat fees, percentages, and any surcharges. 

• Reliability of service and customer support. A provider with excellent support can help resolve issues quickly, preventing downtime. 

• Integration with your existing business systems. Some payment providers offer seamless integration with POS systems, accounting software, and online stores. 

• Contract terms and exit fees. Be wary of long-term contracts with high exit penalties. 

APS offers competitive EFTPOS solutions that can help businesses lower their processing costs while providing seamless payment experiences. 

3. Encourage Low-Cost Payment Methods 

Not all transactions are charged the same fees. Debit card transactions usually have lower interchange fees than credit cards. You can encourage customers to use low-cost payment options by: 

• Offering discounts for customers who pay via debit cards instead of credit cards. 

• Implementing surcharge strategies for high-cost payment methods to cover processing fees while remaining compliant with regulations. 

• Providing alternative payment options like direct bank transfers or mobile payment solutions to reduce reliance on traditional EFTPOS transactions. 

• Educating customers about the benefits of using lower-cost payment methods to minimize fees for both parties. 

4. Optimize Your EFTPOS Terminal Settings 

EFTPOS terminals can be configured to route transactions through lower-cost networks. Consider these optimizations: 

• Least-cost routing (LCR): This automatically processes debit card transactions through the lowest-cost network, saving businesses on interchange fees. 

• Setting up surcharging correctly: Ensure that any surcharges applied align with regulations while helping you cover processing costs. 

• Regularly reviewing terminal settings to ensure they are configured for cost efficiency and compliance. 

• Utilizing contactless payment options to reduce transaction processing times and enhance customer experience. 

Learn more about in-person payment solutions that can help you manage these settings effectively. 

5. Reduce Chargebacks and Fraudulent Transactions 

Chargebacks not only lead to direct financial losses but also increase your overall merchant fees. Reducing chargebacks can help lower costs. Strategies include: 

• Implementing strong verification measures for card-present and online transactions, such as requiring PINs or multi-factor authentication. 

• Providing clear refund and return policies to avoid disputes and ensure customer satisfaction. 

• Using fraud detection tools to identify and block suspicious transactions before they result in chargebacks. 

• Training staff on best practices for handling disputes and chargebacks to minimize losses. 

6. Consolidate Payment Processing Services 

If you use multiple providers for different payment methods, consolidating under one provider may reduce costs. A single provider often offers volume-based discounts, which can lower your effective transaction costs. Benefits of consolidation include: 

• Simplified reconciliation and reporting. 

• Lower overall transaction fees due to bulk processing discounts. 

• Enhanced security and compliance with a single integrated system. 

7. Monitor and Analyze Your Transaction Data 

Regularly reviewing your transaction data can reveal patterns and areas where costs can be reduced. Use data analytics to: 

• Identify which payment types incur the highest fees and encourage customers to use lower-cost alternatives. 

• Detect unnecessary charges from your payment provider and negotiate better terms. 

• Optimize pricing strategies to balance customer convenience and cost-effectiveness. 

• Track peak transaction periods to improve cash flow management. 

Conclusion 

Reducing EFTPOS merchant fees is an effective way to boost profitability without compromising the customer experience. By negotiating better rates, optimizing transaction processing, and leveraging data-driven strategies, businesses can lower costs and increase revenue. Additionally, selecting a cost-effective payment provider like APS can make a significant difference in overall transaction expenses. 

For businesses looking to improve their in-person payment solutions, APS’s EFTPOS services provide an efficient and cost-effective way to manage transactions while maximizing profitability. By implementing these strategies, businesses can ensure they’re not overpaying on merchant fees while maintaining a seamless and customer-friendly payment experience. 

Electronic Funds Transfer at Point of Sale (EFTPOS) has become an essential part of small business operations, offering customers a seamless and secure way to pay. However, the convenience of EFTPOS comes with costs that can add up quickly, affecting a business’s bottom line. Understanding these fees and implementing effective cost-management strategies can help small business owners maintain profitability while still providing customers with flexible payment options. 

The Impact of EFTPOS Merchant Fees on Small Businesses 

1. Increased Operating Costs 

EFTPOS fees can represent a significant expense, especially for small businesses with tight profit margins. These costs include: 

• Merchant Service Fees (MSF): Charged by the payment processor as a percentage of each transaction. This fee varies depending on the provider and transaction type, and can range from as low as 0.5% to over 2% for premium credit cards. 

• Interchange Fees: Paid to the customer’s card-issuing bank. These fees are typically non-negotiable and vary based on card type and network. 

• Terminal Rental Fees: Monthly costs for using EFTPOS machines. Some providers offer free terminals but may offset costs with higher transaction fees. 

• Chargeback Fees: Costs incurred when disputes arise, and payments are reversed. Chargebacks can be a major issue for businesses prone to fraudulent transactions or customer disputes. 

• Account Maintenance and Compliance Fees: Some providers charge additional fees for compliance measures, statement generation, and customer support. 

These expenses can eat into profits, making it crucial for businesses to optimize their payment processing strategies and find cost-saving solutions. 

2. Reduced Profit Margins 

For businesses with high transaction volumes but low average order values, even small percentage-based fees can erode profit margins. For example, cafes and small retail stores often process numerous low-value transactions daily, and the accumulated EFTPOS fees can be a significant portion of their revenue. 

Additionally, businesses in highly competitive industries may find it difficult to pass these costs onto customers, as price-sensitive shoppers may choose competitors that absorb these fees. 

3. Competitive Disadvantage 

Businesses that pass on EFTPOS fees to customers through surcharges may deter price-sensitive shoppers. While surcharging is legal in many countries, excessive surcharges can lead to customer dissatisfaction and lost sales. On the other hand, absorbing these fees without adjusting pricing can put businesses at a disadvantage compared to competitors who have negotiated lower processing costs. 

Moreover, some businesses that primarily operate in cash-based environments may struggle with transitioning to EFTPOS due to the added costs. This can make it difficult to remain competitive in a digital-first economy where customers increasingly prefer cashless transactions. 

4. Cash Flow Management Challenges 

EFTPOS fees can disrupt cash flow, as businesses may not receive the full amount of each sale due to deductions. Additionally, some payment processors have delayed settlement times, meaning that funds may take 1-3 business days to appear in the business’s bank account. Delays in payment settlement can affect daily business operations, supplier payments, and payroll, making cash flow management more challenging. 

How to Manage and Reduce EFTPOS Merchant Costs 

1. Negotiate Better Rates with Your Payment Provider 

Many business owners don’t realize that EFTPOS fees are often negotiable. Here’s how to leverage your position: 

• Compare providers: Shop around to find competitive rates that match your business needs. Not all providers offer the same rates, so conducting a cost-benefit analysis can help identify the best option. 

• Use transaction volume as leverage: If your business processes a high number of transactions, you may be eligible for lower rates. Payment providers often offer volume-based discounts for businesses with significant monthly processing amounts. 

• Request bulk discounts: Some providers offer lower fees for businesses that commit to higher processing volumes. Even if you operate a small business, demonstrating consistent revenue growth can give you an advantage when negotiating rates. 

• Ask for reduced terminal rental fees: If you have been with the same provider for a long time, inquire about discounts on terminal fees or request free upgrades to more advanced machines. 

APS offers competitive EFTPOS solutions designed to reduce merchant fees while maintaining a seamless customer experience. 

2. Choose the Right EFTPOS Solution 

Selecting the best EFTPOS provider for your business can lead to significant cost savings. Consider: 

• Flat-rate vs. percentage-based fees: Some providers offer predictable flat-rate pricing, which can be beneficial for businesses with high transaction values. 

• Terminal fees: Opt for providers with lower rental costs or consider purchasing an EFTPOS machine outright. Some modern EFTPOS machines offer mobile payment capabilities without requiring expensive rental agreements. 

• Hidden costs: Avoid providers that charge excessive fees for chargebacks, statements, or monthly account maintenance. Read the fine print and understand all applicable fees before committing. 

Explore APS’s in-person payment solutions to find an option that aligns with your business needs. 

3. Implement Least-Cost Routing (LCR) 

Least-cost routing (LCR) allows businesses to automatically process debit card transactions through the lowest-cost network. Many EFTPOS transactions are routed through premium networks that charge higher interchange fees, even when a cheaper alternative is available. 

To optimize costs: 

• Check if your provider offers LCR. Some providers automatically route transactions through more expensive networks, increasing your overall fees. 

• Manually configure LCR settings if your terminal supports customization. Some machines allow you to set routing preferences to prioritize the lowest-cost network. 

• Monitor transaction fees to ensure cost savings are being realized. Review statements regularly to check that your transactions are being processed through the most cost-effective channels. 

4. Encourage Low-Fee Payment Methods 

Not all payment methods cost the same. To reduce fees: 

• Promote debit card payments over credit cards, as they usually have lower interchange fees. 

• Offer discounts for cash payments to minimize processing costs. Some businesses offer small incentives, such as rounding down to the nearest dollar, to encourage cash payments. 

• Enable bank transfers or digital wallets as alternatives to card payments. Some digital payment methods, like direct bank transfers, may have lower processing costs than traditional card transactions. 

5. Monitor and Analyze Transactions 

Regularly reviewing your EFTPOS transaction data can provide insights into cost-saving opportunities: 

• Identify trends in high-fee transactions and find alternatives. 

• Spot unnecessary charges that can be disputed with your provider. 

• Analyze peak transaction times to optimize payment processing costs. Understanding customer payment behavior can help businesses adjust pricing strategies or introduce alternative payment options. 

Conclusion 

EFTPOS merchant fees can significantly impact small businesses, but by implementing the right strategies, business owners can optimize costs while maintaining customer convenience. From negotiating better rates and choosing cost-effective providers to leveraging least-cost routing and promoting lower-fee payment methods, there are multiple ways to manage expenses effectively. 

For businesses looking to streamline their payment solutions and reduce fees, APS provides tailored EFTPOS options that enhance profitability. Explore APS’s in-person payment solutions to find a payment system that fits your business needs and budget. 

By proactively managing EFTPOS costs, small businesses can maximize profitability, improve cash flow, and stay competitive in an increasingly digital economy. 

In today’s digital age, accepting credit card payments is no longer a luxury – it’s a necessity for most businesses. However, with a wide range of credit card machines available on the market, choosing the right one for your specific needs can feel overwhelming. This guide will help you navigate the decision-making process and find the perfect credit card machine for your business.

Key Factors to Consider:

• Transaction Volume:
  • How many transactions do you typically process daily or monthly?
  • High-volume businesses may benefit from faster processing speeds and more robust hardware.
• Business Type:
  • Consider your industry and how you conduct business.
  • Mobile businesses may require portable options, while brick-and-mortar stores may need countertop terminals.
• Payment Types:
  • Ensure the machine supports the types of cards you need to accept (e.g., credit cards, debit cards, contactless payments like Apple Pay and Google Pay).
• Budget:
  • Evaluate your budget carefully, considering factors like upfront costs, monthly fees, and transaction fees.
  • Look for options that offer competitive pricing and flexible payment plans.
• Features:
  • Explore features like:
    • Contactless Payments: Tap-and-go technology for quick and convenient transactions.
    • Mobile Capabilities: Accept payments on the go with a mobile card reader.
    • Integration: Seamless integration with your point-of-sale (POS) system.
    • Reporting and Analytics: Access to detailed transaction reports and sales data.
    • Security: Advanced security features to protect your business and customer data.

Types of Credit Card Machines:

• Countertop Terminals: Traditional, stationary terminals suitable for fixed locations.
• Mobile Terminals: Portable devices that can be used anywhere with a mobile data connection.
• Integrated POS Systems: Credit card processing integrated directly into your point-of-sale software.

Choosing the Right Provider:

• Compare Pricing and Fees: Carefully evaluate pricing models, including transaction fees, monthly fees, and any other associated costs.
• Read Reviews: Research different providers and read customer reviews to get an idea of their reputation and customer service.
• Inquire About Customer Support: Choose a provider with excellent customer support to assist you with any questions or issues.

Conclusion:

Selecting the right credit card machine is an important decision that can significantly impact your business’s efficiency and profitability. By carefully considering your business needs and exploring the available options, you can find a solution that meets your specific requirements and helps you grow your business.

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How to minimize costs for your business, breaking down EFTPOS merchant fees for Australian businesses.

Merchant fees are an unavoidable reality for businesses accepting card payments. These fees, which can include interchange fees, assessment fees, and processing fees, can significantly impact your bottom line. While minimizing these costs is crucial, surcharging presents a viable and transparent solution for businesses to offset the burden of these fees.

Understanding Surcharging to reduce merchant fees

Surcharging allows businesses to pass a portion of the transaction fee directly to the customer. This is achieved by adding a small surcharge to the final transaction amount, clearly communicated to the customer upfront.

Benefits of Surcharging:

• Reduced Costs: Directly offsets the cost of processing card payments, improving your profit margins.
• Increased Transparency: Clearly communicates to customers that they are contributing towards the cost of processing their payment.
• Fair and Equitable: Ensures that all customers who choose to pay by card contribute towards the associated costs.
• Legality: Surcharging is legal in many jurisdictions, provided it is done transparently and in accordance with relevant regulations.

Implementing Surcharging Effectively:

• Clearly Communicate Surcharging Policy: Inform customers about your surcharging policy upfront through signage, point-of-sale displays, and on your website.
• Offer Clear Pricing: Display the surcharge amount clearly on receipts and invoices.
• Ensure Compliance: Ensure your surcharging practices comply with all relevant laws and regulations in your jurisdiction.

Advanced Payment Solutions (APS)

At APS, we support businesses in implementing effective surcharging strategies. We provide clear guidance on surcharging regulations and assist you in implementing transparent and compliant surcharging policies.

Contact us today to learn more about how surcharging can help you reduce costs and improve your bottom line.

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Running a small business is a constant balancing act, and managing expenses is crucial for success. That’s why finding the cheapest EFTPOS machine is a top priority for many business owners. At Advanced Payment Solutions (APS), we understand the importance of cost-effective solutions, and we’re committed to helping small businesses thrive.

Say Goodbye to High Fees

Our range of EFTPOS machines is designed with your budget in mind. We offer competitive pricing with no terminal rental fees, eliminating a significant ongoing expense. This means you can keep more of your hard-earned money in your pocket.

Furthermore, our surcharging option allows you to pass on transaction fees to your customers, further reducing your overall processing costs. This transparent approach ensures that you’re not absorbing the burden of payment processing fees.

More Than Just an EFTPOS Machine

At APS, we believe in providing more than just a payment processing solution. We offer a suite of benefits designed to help your small business grow:

• APS Plus Rewards Platform: Access a range of valuable tools and resources through our user-friendly platform. This includes access to discounted loans and travel, and purchase gift cards from over 150 national retailers at discounted prices. This platform is available to you, your staff and your valued customers! It’s your very own customer loyalty program and its free with your APS EFTPOS terminal!

Finding the Perfect Fit

Choosing the right EFTPOS machine can feel overwhelming. That’s why our team of experts is here to guide you. We’ll take the time to understand your unique business needs and recommend the most cost-effective solution that aligns with your budget and processing volume.

Ready to Optimize Your Payments?

Contact APS today for a free consultation. Our friendly team will answer your questions, provide personalized recommendations, and help you choose the cheapest EFTPOS machine that’s right for your small business.

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In today’s competitive retail landscape, fostering customer loyalty is more important than ever. As a small business owner, you know that keeping your customers coming back is crucial for success. Fortunately, with APS No-Cost EFTPOS, you can harness the power of APS Plus Rewards—a completely free customer loyalty program designed to benefit your business and your customers.

What is APS Plus Rewards?

APS Plus Rewards is an innovative customer loyalty program that allows merchants to create and manage their own rewards system effortlessly. This program is designed to engage customers, incentivize repeat purchases, and enhance the overall shopping experience. Best of all, it’s entirely free for APS No-Cost EFTPOS machine users!

Why Customer Loyalty Matters

In a world where consumers have countless options at their fingertips, building a loyal customer base can significantly impact your bottom line. Loyal customers not only return for repeat business but also become advocates for your brand, spreading the word about your products and services. With APS Plus Rewards, you can easily turn occasional shoppers into lifelong fans.

Key Features of APS Plus Rewards

1. Easy Setup: Setting up your loyalty program is straightforward with APS Plus Rewards. You can customize the program to suit your business’s unique needs and easily integrate it into your existing EFTPOS system.
2. Flexible Reward Options: You can choose how to reward your customers—whether it’s points per purchase, discounts on future transactions, or special offers during promotional events. This flexibility allows you to tailor rewards to what your customers value most.
3. Customer Engagement: The program encourages customers to engage with your brand. With every purchase, they earn rewards that keep them coming back for more. Plus, you can use targeted marketing campaigns to promote exclusive offers and new products.
4. Track Performance: With built-in analytics, you can monitor the effectiveness of your loyalty program. This data can help you make informed decisions to enhance your offerings and boost customer satisfaction.

Making the Most of Your Loyalty Program

To maximize the benefits of APS Plus Rewards, consider these strategies:

• Promote Your Program: Let your customers know about your loyalty program through in-store signage, social media posts, and email newsletters. The more they know, the more likely they are to participate!
• Engage Your Customers: Use your rewards program to create unique experiences for your customers. Send personalized offers based on their purchase history or celebrate milestones, such as birthdays or anniversaries.
• Gather Feedback: Encourage customers to provide feedback about your loyalty program. This will not only help you improve but also show your customers that their opinions matter.

Conclusion

With APS Plus Rewards, small business owners can take a proactive approach to fostering customer loyalty without incurring additional costs. By leveraging this free program, you can create a vibrant community of repeat customers who feel valued and appreciated. So why wait? Start enhancing your customer relationships today with APS No-Cost EFTPOS and watch your business thrive! All you need to do is sign up for an EFTPOS Terminal to take advantage of this fantastic offer.

By implementing a robust loyalty program, you can differentiate your business in a crowded marketplace and cultivate long-lasting connections with your customers. It’s a win-win for everyone!

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EFTPOS machines portable are a game-changer for businesses needing flexible, mobile payment solutions. With the right device, such as APS No-Cost EFTPOS, you can offer secure, seamless payments that cater to on-the-go operations. Here’s a guide to the essential features to look for in a portable EFTPOS solution.

1. Long Battery Life

Battery life is essential for mobile businesses. High-quality portable machines, like APS No-Cost EFTPOS, offer extended battery power to support uninterrupted transactions, reducing the need for frequent recharging.

2. Reliable Connectivity Options

Look for EFTPOS devices with robust connectivity options, such as Wi-Fi, 4G, and Bluetooth. APS No-Cost EFTPOS offers versatile connectivity, helping you accept payments efficiently even in low-coverage areas.

3. Transaction Security

Security is a top priority for any payment processor. APS No-Cost EFTPOS meets PCI DSS standards and offers advanced encryption and contactless payments to keep your customers’ data safe.

4. User-Friendly Interface

A straightforward, user-friendly interface is ideal for smooth transactions and easy training. APS No-Cost EFTPOS is designed to ensure that the checkout process is quick, and intuitive, and enhances customer experience.

5. Lightweight and Compact Design

For a device you can easily carry, a lightweight, compact EFTPOS machine is crucial. APS No-Cost EFTPOS offers portability without compromising performance, making it perfect for mobile and on-site businesses.

6. Quick Payment Processing Speed

Efficient payment processing is key to maintaining a positive customer experience. APS No-Cost EFTPOS has a high-speed processor, ensuring that transactions go through quickly, even during peak hours.

7. Integration with POS Systems

Integrating seamlessly with POS systems makes it easy to manage sales, inventory, and customer transactions. APS No-Cost EFTPOS supports this feature, enabling unified tracking across systems.

8. Affordable Transaction Fees

Competitive transaction fees are vital for high-volume businesses. APS No-Cost EFTPOS offers affordable rates, helping to keep costs manageable while providing flexible payment solutions for a variety of business needs.

With features like extended battery life, secure connectivity, and integration options, APS No-Cost EFTPOS is an ideal EFTPOS machine portable for businesses looking to streamline payments and enhance customer experience. Choosing the right device helps improve efficiency and mobility, empowering your business to operate successfully anywhere.

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Credit card payments are convenient for customers, yet each transaction involves a complex sequence of steps. Understanding this process helps merchants provide smooth transactions and manage costs effectively. Here’s a breakdown of each phase in credit payment processing, covering the main players, technology, and fees involved.

Step 1: The Authorization Process

The first step in any credit payment transaction is authorization. When a customer initiates a payment, the point-of-sale (POS) system or online payment gateway captures card details. These details are sent to the payment processor, which forwards them to the card network (e.g., Visa, MasterCard). The card network then routes the request to the customer’s issuing bank, where the bank checks for sufficient funds and verifies the card’s authenticity. Upon approval, the issuing bank sends an authorization code back, allowing the transaction to proceed.

Step 2: Authentication & Approval

Authentication is essential to protect both merchants and customers from fraud. During this stage, the issuing bank analyzes transaction details to assess for any red flags. If the transaction appears legitimate, an approval message is sent back through the network to the merchant’s POS. If there are issues—like insufficient funds or suspicious activity—the transaction is declined. This entire process happens in seconds, ensuring a quick, seamless experience for the customer.

Step 3: The Settlement Process

Once the transaction is authorized, it moves into the settlement phase. The payment processor aggregates approved transactions from the day and submits them to the card networks and issuing banks, initiating the fund transfer from the customer’s account to the merchant’s acquiring bank. This transfer, which typically takes 1-2 business days, finalizes the sale. Merchants can see settled transactions in their bank accounts, though exact timing may vary by processor and banking policies.

Key Players in Credit Payment Processing

Several entities work together to facilitate credit card payments:

• Merchant: The business accepts the card payment.
• Payment Processor: The intermediary connecting merchants with card networks and banks.
• Card Network: Networks like Visa and MasterCard that link payment processors and banks.
• Issuing Bank: The bank that issued the customer’s credit or debit card.
• Acquiring Bank: The merchant’s bank that receives and settles the funds.

Fees and Cost Factors

Credit payment processing comes with fees, which can include interchange, assessment, and processor charges. These fees vary depending on factors such as transaction type, card type, and fraud risk. By understanding these costs, businesses can strategize their pricing to help offset processing expenses.

Choosing the Right Payment Processor

Selecting a reliable payment processor is critical for ensuring smooth transactions. Businesses should look for processors with transparent pricing, robust security features, and a strong support system. Solutions like APS No-Cost EFTPOS, for instance, provide cost-effective processing without setup fees, simplifying the payment process for both merchants and customers.

Final Thoughts Credit payment processing may seem intricate, but a solid understanding can help businesses enhance customer satisfaction, streamline operations, and manage fees. With a reliable processor, merchants can ensure efficient and secure payment experiences, adding real value to their business.

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Should I Surcharge EFTPOS? A Closer Look at APS No-Cost EFTPOS and Its Value Add-ons

Surcharge EFTPOS terminals are a topic that many businesses contemplate. As a merchant, you might wonder whether surcharging is right for your business and customers. But what if there were additional benefits that not only offset the fees but also brought more value to your business and customers? Let’s explore how APS No-Cost EFTPOS, with its exclusive value add-ons like APS Plus Rewards and Qantas points, provides more than just savings—it creates a win-win for everyone involved.

What Is Surcharging?

Surcharging refers to passing the cost of EFTPOS transactions onto your customers by adding a small fee when they pay using a card. Many businesses consider this a way to offset transaction fees, which can accumulate over time. While surcharging is perfectly legal in Australia, it must be done transparently and fairly. But instead of focusing solely on surcharging, businesses can leverage a broader approach by offering value to customers and themselves.

The APS No-Cost EFTPOS Advantage

APS No-Cost EFTPOS offers more than just a way to cover your processing fees. By choosing this solution, you gain access to APS Plus Rewards, a customer loyalty program that not only boosts customer retention but also gives businesses an edge. Here’s how APS No-Cost EFTPOS adds value beyond surcharging:

1. APS Plus Rewards: APS Plus Rewards lets your customers enjoy exclusive discounts and deals from participating merchants. As a business owner, you can offer this rewards program at no additional cost to your customers, turning a simple transaction into a positive experience. Imagine the impact of building long-term loyalty with every payment, all while covering your EFTPOS fees.
2. Qantas Points for Business Owners: Not only do your customers benefit, but so do you! With APS No-Cost EFTPOS, you can earn Qantas points for every dollar spent through the terminal. Whether you want to reward yourself with flights or business upgrades, the opportunity to earn points can be a motivating factor for business owners.

Value vs. Surcharging

So, should you surcharge? The answer depends on your business model and customer base. But with APS No-Cost EFTPOS, you have the flexibility to add value in ways that go beyond passing on fees. By offering APS Plus Rewards to your customers and earning Qantas points for yourself, you can enhance your service and stand out from competitors.

Instead of focusing solely on covering costs through a surcharge, why not increase the value of each transaction? When customers feel they’re getting more in return, they’re more likely to stay loyal—and that’s priceless.

Surcharging is an option, but it’s not the only one. With APS No-Cost EFTPOS, you can go beyond simple surcharging and add real value to both your business and your customers. Between the APS Plus Rewards program and the potential to earn Qantas points, you have the tools to build stronger relationships and enjoy rewards for yourself—all without sacrificing the benefits of a no-cost EFTPOS solution.

Choosing a solution that enhances the customer experience while benefiting your business is a forward-thinking approach that leads to long-term success.

Interested in getting no-cost EFTPOS terminals for your business?

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An EFTPOS machine costs businesses nothing at APS No-Cost EFTPOS!

When considering the addition of an EFTPOS (Electronic Funds Transfer at Point of Sale) machine to your business, one of the key questions that arise is, “How much does an EFTPOS machine cost?” Understanding the costs associated with EFTPOS terminals is crucial for budgeting and financial planning. In this post, we’ll explore typical costs and highlight how APS No-Cost EFTPOS offers a compelling alternative.

Typical EFTPOS Machine Costs

In many cases, businesses face several charges when acquiring and using an EFTPOS machine. These can include:

• Rental Fees: Many providers charge a monthly rental fee for the EFTPOS terminal. This cost can vary depending on the type and features of the machine.
• Transaction Fees: Besides rental charges, businesses often incur transaction fees, which can be a percentage of each sale processed through the EFTPOS machine.
• Setup Costs: Some providers may also have setup fees for installing and configuring the machine.

These costs can add up quickly and impact your business’s bottom line. However, there’s a more cost-effective solution available.

APS No-Cost EFTPOS: Zero Fees, Maximum Benefits

At APS, we understand the financial pressures businesses face, which is why we offer a No-Cost EFTPOS solution. Here’s what makes APS No-Cost EFTPOS stand out:

• Free Terminals: With APS, you receive your EFTPOS machine at no cost. There’s no rental fee, setup charge, or hidden costs associated with the terminal itself if your business transacts over $30k per month.
• Surcharge Flexibility: You have the option to surcharge customers for transactions, which helps offset any minimal costs associated with payment processing. This surcharge is easily manageable and often overlooked given the value APS provides.

Exclusive Benefits with APS Plus Rewards

In addition to our cost-saving EFTPOS solution, APS offers the APS Plus Rewards program, which brings even more value to your business:

• Free Customer Loyalty Program: APS Plus Rewards is a complimentary loyalty program that allows you to offer memberships to up to 20 customers each month (depending on your turnover). This program helps you build customer loyalty and drive repeat business.
• Amazing Deals: Your customers can enjoy exclusive deals and discounts through APS Plus Rewards, adding extra value to their experience with your business.
• No Additional Cost: Just like our EFTPOS terminals, the APS Plus Rewards program comes at no extra cost to you. This ensures that the only surcharge you pass on to your customers is for transaction processing, which is outweighed by the benefits they receive.

Why Choose APS No-Cost EFTPOS?

Choosing APS No-Cost EFTPOS means you’re not only avoiding common fees associated with EFTPOS terminals by passing on the fee but also gaining access to a valuable rewards program that enhances your customer offering. The minimal surcharge passed onto customers is easily offset by the significant advantages of having a free, fully-featured EFTPOS terminal and an exclusive loyalty program that adds value to their experience.

By opting for APS No-Cost EFTPOS, you can focus on growing your business and delighting your customers without the burden of excessive fees.

Want to know more about how to start using EFTPOS in your business? 

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