Should I Surcharge EFTPOS? A Closer Look at APS No-Cost EFTPOS and Its Value Add-ons
Surcharge EFTPOS terminals are a topic that many businesses contemplate. As a merchant, you might wonder whether surcharging is right for your business and customers. But what if there were additional benefits that not only offset the fees but also brought more value to your business and customers? Let’s explore how APS No-Cost EFTPOS, with its exclusive value add-ons like APS Plus Rewards and Qantas points, provides more than just savings—it creates a win-win for everyone involved.
What Is Surcharging?
Surcharging refers to passing the cost of EFTPOS transactions onto your customers by adding a small fee when they pay using a card. Many businesses consider this a way to offset transaction fees, which can accumulate over time. While surcharging is perfectly legal in Australia, it must be done transparently and fairly. But instead of focusing solely on surcharging, businesses can leverage a broader approach by offering value to customers and themselves.
The APS No-Cost EFTPOS Advantage
APS No-Cost EFTPOS offers more than just a way to cover your processing fees. By choosing this solution, you gain access to APS Plus Rewards, a customer loyalty program that not only boosts customer retention but also gives businesses an edge. Here’s how APS No-Cost EFTPOS adds value beyond surcharging:
- APS Plus Rewards: APS Plus Rewards lets your customers enjoy exclusive discounts and deals from participating merchants. As a business owner, you can offer this rewards program at no additional cost to your customers, turning a simple transaction into a positive experience. Imagine the impact of building long-term loyalty with every payment, all while covering your EFTPOS fees.
- Qantas Points for Business Owners: Not only do your customers benefit, but so do you! With APS No-Cost EFTPOS, you can earn Qantas points for every dollar spent through the terminal. Whether you want to reward yourself with flights or business upgrades, the opportunity to earn points can be a motivating factor for business owners.
Value vs. Surcharging
So, should you surcharge? The answer depends on your business model and customer base. But with APS No-Cost EFTPOS, you have the flexibility to add value in ways that go beyond passing on fees. By offering APS Plus Rewards to your customers and earning Qantas points for yourself, you can enhance your service and stand out from competitors.
Instead of focusing solely on covering costs through a surcharge, why not increase the value of each transaction? When customers feel they’re getting more in return, they’re more likely to stay loyal—and that’s priceless.
Surcharging is an option, but it’s not the only one. With APS No-Cost EFTPOS, you can go beyond simple surcharging and add real value to both your business and your customers. Between the APS Plus Rewards program and the potential to earn Qantas points, you have the tools to build stronger relationships and enjoy rewards for yourself—all without sacrificing the benefits of a no-cost EFTPOS solution.
Choosing a solution that enhances the customer experience while benefiting your business is a forward-thinking approach that leads to long-term success.
Interested in getting no-cost EFTPOS terminals for your business?
Contact the team at APS to get a tailored solution for your business.